Within two years, I set out to open my first ladies-only gym! I wanted it to be something special that ladies would really love.
I also wanted to make it results-oriented, but I wanted it to be very different from every other gym with a strong appeal to women’s feminine senses. It needed to look fabulous with a feminine, chic decor and a pink-themed color scheme.
It needed to smell great. And it needed to be pumped full of fun, energetic music that women love!
Taking the idea of a ladies-only gym further, I set out to create the ultimate feminine fitness environment that would change ladies’ ideas of a what a gym for ladies can be and what it should be.
I wanted to provide maximum results and effectiveness for women by being the only gym which tailors EVERYTHING to women’s unique needs.
Equipment made to fit a woman’s smaller hand and body size, a group heart rate monitoring system that uses heart rate formulas designed for the unique physiology of a woman’s body, and more.
I also set out to use state-of-the-art technologies and proven, cutting-edge, scientific techniques to provide the most effective results with simple, easy-to-use systems that allow all ladies to be able to achieve and exceed their goals.
So I went for it and opened my first ladies-only gym! I originally opened it under the same business name I had been using for my personal training business – Custom Fit By Nicki.
I planned to eventually rename it, but I had not yet decided on a new name when I first opened the doors. But being pink themed, it instantly became referred to by everyone as “the pink gym”…and voila – PINK GYM!
It’s the new pink standard for fitness, health and wellness for ladies. And we’re always innovating to make it even better!